I was born — full of potential and just the right amount of chaos.

My personality and creative flow started growing at an exponential rate. I told my mom I wanted to be a Clown, bringing happiness seems like a humble career to me.

Began studying Advertising at my university while working at a digital marketing agency. Balancing strategy and school became my new normal. Say "Hello" to Jorge, my exboss who never knew I would post this in my brand haha.

Invited to speak at multiple marketing expos, sharing insights about experiential marketing and the emotional power of connection in branding. I wasn’t just doing marketing — I was advocating for marketing with soul. (I also shared my love for balloons!)

Graduated with a degree in Advertising.
By that time, I already had almost 3 years of professional experience under my belt.

Worked at another agency, where I led commercial shoots, developed bold branding concepts, and survived being insulted by the marketing manager of Toyo Tires (sadly, not a joke). Also discovered a new love: making my own digital designs in Photoshop.

Became Marketing Manager at an online pharmacy. That same year, I was diagnosed with thyroid cancer — despite never having smoked a thing in my life. Ce est la vie. I had surgery, a full thyroidectomy.

Along with the surgery came a new condition: hypocalcemia, or as I started calling it — Bad Calcium. Basically I rebranded it.

Moved to Orlando to live with my brother. I could barely speak, but I kept practicing so my voice could get better. The dream of returning to marketing never left my mind.

As a line cook, I got my first car (a beautiful 2013 Charger with a white stripe), kept working on my English, and felt my voice getting stronger. I was still taking supplements for my “Bad Calcium,” and still chasing creative recovery.

Applied to every marketing job I could find. Took all the certifications on Indeed. Survived over 16 interviews with no results. After six months of research, rejection, and resilience, I made a decision: it was time to change cities. I WAS HEARTBROKEN BUT NOT DEFEATED.

I arrived loud, weird, and proud — with a deep love for clowns. Started working at a dispensary (because honestly, what cooler place than where people are happy and there’s security on site?) and applying for more marketing positions. THEN NOTHING FUCKING HAPPENED.

SINCE I DIDN'T GET ANY INTERVIEW, I SAID I DONT NEED THEM. I WILL CREATE MY OWN BRAND WHERE I WILL BE THE CLIENT I NEVER HAD AND I WILL PUSH MYSELF TO EXPLORE WHAT I AM TRULY CAPABLE OF CREATIVELY. FUCK THAT SHIT, with all due respect.

While struggling to name my creative project, my Russian boyfriend jokingly bullied me into calling it Bad Calcium — the way I refer to my hypocalcemia. I laughed hard.
And in that moment, everything made sense.
I would laugh at my own tragedy, and I would share that laughter with everyone.